We're proud to announce that ProFX won the Deutsche Telekom Digital Entertainment Awards @ fmx/08 for Best New Technology in Effects & Animation! This award acknowledges "inspiring work of importance for the effects and animation community". Other finalists were our friends from Luxology with Modo and IRISA for their work on procedural animation and real-time pathfinding. fmx/08 is the 13th International Conference on Animation, Effects, Games and Digital Media at which we gave a talk about the new creative opportunities brought by the use of animated textures: weathering and time effects on materials, photorealistic to stylized textures, on-the-fly impacts on surfaces, etc. More info about the DT Award here.

For those of you who could not make it to San Francisco for this year's GDC to discover all the great things the Allegorithmic team had in store, here is an illustrated sum up of what happened on our booth.

Announced at the GDC 08 in San Francisco, Substance is the new product from Allegorithmic that provides game developers with a unique answer to streaming issues and a tool to create spectacular visual effects such as animated textures and changing environments. To do so, Substance allows generating high-quality procedural textures in real time to optimize video memory and add a substantial amount of displayed content. Substance will feature a brand new authoring tool and a multiplatform rendering engine (PC, Xbox360, PS3, mobile) taking full advantage of multi-core technologies. Click here to know more about Substance's key features and availability.

ProFX Online is the professional texturing middleware from Allegorithmic dedicated to online content. Based on a revolutionary procedural approach, ProFX Online helps artists create gorgeous textures that only fit in a few kilobytes with an improved productivity. Its unique features make it a no-brainer for MMOGs, virtual communities, casual and downloadable games. ProFX Online includes the latest version of MaPZone Pro, its authoring tool, and ProFX, its rendering engine. Click here to know more.

At this year's GDC in February, the Allegorithmic team will proudly present Substance, its new generation of procedural texturing middleware. We intend to rock the place with it! So if you are lucky enough to be in San Francisco, come and see Dr Sebastien Deguy's session, meet us at our booth (North Hall, #6533) to discover the exclusive features of Substance, and set up a business meeting to go deeper into how we can help you achieve your projects.

The new Dassault Systèmes' 3DVIA Initiative is using Allegorithmic's ProFX in its online platform and services. Users will be able to apply lifelike textures to 3D virtual objects and environments, with an unrivalled level of realism.
Thanks to the minimal size of ProFX textures, this is ideal for use in areas such as publishing and sharing 3D over the Web.